Market research consulting with a strategic focus.

A research firm that goes beyond the data to deliver truly actionable insights. We partner with clients to understand their customers, transform their brands, and make confident decisions.

What we do

We take a unique approach to help brands succeed.

  • Qualitative Studies

    Understand your customers more deeply and get behind the “why.”

  • Quantitative Studies

    Quantify and generalize research findings to your target population.

  • Contract and retainer roles

    We’ve built several insights functions from scratch, so can help you get a research function up and running quickly. We can also assist with any ongoing needs that you have.

How we Work

  • Strategic

    No cookie cutter studies here – every study is thoughtfully designed to your needs.

  • Impactful

    We deliver insights that enable intelligent and confident decisions.

  • Story-driven

    Our output uses simple narratives to deepen understanding and drive action.

  • Responsive

    Think of us as an extension of your team.

Expertise

We got our start at some of the top market research agencies in the world and have successfully built and led insights functions at several high-growth brands. Over the years we’ve worn many hats and are broadly skilled across qualitative and quantitative research methods. We know consumer and B2B audiences inside and out and can support research among niche or hard-to-reach audiences.

Having worked for years on the client-side, we know how to effectively drive results from research. So we’re focused on designing research that’s uniquely suited to client needs and output that’s easy to understand and action-oriented.

Kate Greco

Hi, I’m Kate.

I’m a forward-thinking research consultant and moderator with a track record of driving research to action. I’m skilled at designing research with a laser focus on key business objectives and operate with an agile mindset. I’m adept at quickly gaining trust among senior leaders and building relationships with cross-functional partners.

I’ve been working in the consumer insights industry for 13+ years, including roles at Grubhub, Hungryroot, Livongo, and Teladoc, plus agency experience at Lieberman Research Worldwide (now Material) and Hypothesis Group. I earned my Bachelor’s degree at Boston University and my Master’s degree at the University of California, Berkeley.